Tuesday, January 25, 2011

Save investors from matrix organization Source: BUSINESS LINE (17-JAN-11)


Krishnamurthy Vijayan

One of the positive fallouts of the financial crisis is that we can now question the myth of superior American systems, without losing our reputation for professionalism. Let me pick on one - the matrix organization. It tops my list of bad ideas.

Collective deniability
This structure has evolved to protect the US corporate chieftains from the consequences of their negligence. This is harmful to the most vulnerable external stakeholders i.e., small share fromety. Stringent accountability is the only check on greed, which is the pivot of every decision in their bonus-centric culture.

When the financial crisis broke, one question that was often asked was, ``How is it that the best brains in the developed world, working for the most powerful financial organizations, operating in the best regulated capital markets, blow up investor wealth in such a spectacular manner?`` The answer is lack of central accountability, embodied by the matrix organization.

What`s the matrix

The matrix organization is harmful in any business. But in the financial business, it is the most critical investor risk- he trusts his savings to a company that is run like a coalition government.

The matrix organization is a descendent of two management structures. One is the line and staff structure that the army evolved, to deal with the need for specialist inputs to decision-makers. Here, there are two lines of authority which flow at one time, viz. line authority and staff authority. Power of command, however, remains with the line executive and staffs serves only as counselors.

The second structure is the project matrix organization, which was created to deal with projects that require multiple disciplines. A company creates a flat hierarchy with a team leader and multiple specialists need to quickly and efficiently execute a project.
A permanent matrix organization, on the other hand, is a bureaucracy nightmare. In each business unit (say the Indian subsidiary) there is a CEO, who is supposedly assisted by domain specialists. But each of these specialists does not really take orders from the CEO.

They report into domain empires within the organization. Matrix organizations create a feeling of infallibility, because so many `domain experts` get pulled into making a decision. This fosters a sense of irresponsibility, because everyone believes that someone else who has approved the decision knows what he or she is doing.
Everyone is also secure in the belief that this collective decision-making ensures that the whole organization will be arrayed against anyone who tries to prove that they were wrong.
Even if this does happen, no one can be individually blamed and lose his job or worse. When a `scam` happens in India, people get arrested, cases are fought and life can become living hell for those who are involved. In the developed world, they get fat severance pays and golden parachutes.

Coalition government
In some respects, the matrix organization is exactly like a coalition government - each cabinet minister supposedly reports to the Prime Minister but in fact reports to his party boss first each of whom has his own agenda to maintain his power base in his local city or state.

Like a coalition government, again, the members come together strongly to deny any hint of wrongdoing or negligence. Indeed an external threat is the single unifying force of a matrix organization. No senior executive can be blamed for anything and the only punishment that can be meted out to the one in power is a golden handshake, though smaller fry do get blamed and sacked.

It creates deniability - witness the experience of our investors with multinational financial organizations versus domestic organizations in the various scams that have beset us from time to time. Not one multinational executive has had to face regulatory or legal action, except in the latest one where it was a clear fraud and the perpetrator has been arrested. Even here, it is interesting that the perpetrator is the only one blamed - whereas in the case of Indian institutions, the senior management faces severe action.

Protecting the investor
In India investors are feeling vulnerable and it is necessary for the regulator to think differently and ensure protection by ensuring stringent accountability at the top for all organizations.

Under Indian regulations, the directors are accountable and they take comfort from the managing director or the chief executive officer who is responsible for the acts of omission and commission of his staff; let even multinational financial businesses toe that line.

In this way, investors will get a far better deal when there is built-in due diligence and knowledge based decision making.

(The author is the MD & CEO of IDBI Asset Management. Views, opinions and expressions made are personal.)

No comments: